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Table of Contents

  1. Cold. Hard. Facts. (Perspiration not Inspiration)
  2. In the Beginning (Dreams coming true)
  3. Putting People First (Four Seasons Hotels)
  4. Branding = Differentiation (Commonwealth Hospitality)
  5. Problem/Solution Approach (Baron Consulting)
  6. Nobody Knows Anything (Hollywood)
  7. Breaking All the Rules (Travel Fanatic)
  8. First to Market (Mike’s Hard Lemonade)
  9. Distribution is King/Don’t Poke the Bear (Beer Wars)
  10. Failure is Only the Beginning (StashWall)
  11. To Tell the Truth (Professional Speaking)
  12. Hard Work (Writing)
  13. So What? (Call to Action)