Rules of Engagement

Rules of Engagement Photo

I started seeing a new dentist recently after being frustrated by the constant salesmanship of my last dentist. I was very clear with him on my expectations and explained that I often talk about “the new consumer” in my keynote speeches. I’m sharing my requests regarding transparency and authenticity in case they come in handy.

  1. Be on time – respect runs both ways. If you schedule an appointment during my lunch hour, don’t ask me to wait while you finish yours.
  2. Don’t sell me shit I don’t need or want. I understand that you train your staff to sell, sell, sell but no, I don’t need the new $160 miracle toothbrush before I’ve even seen you.
  3. Develop a relationship first. Trust is established when we’re both honest with each other.
  4. Don’t ask me for reviews. See #3. If I’m happy, I’ll lavish you with praise.
  5. Don’t promote yourself on multiple deal sites (using different prices) and then tell me you didn’t know about it. I assume that your staff = you.
  6. Don’t use fear mongering to scare me into getting procedures. See #3.
  7. I’m not a monetization engine. Remember that you’re a dentist, not a used car salesman. I expect my doctors to treat me as medical professionals first, business owners second.